Audit businesses' visibility in AI-generated answers (ChatGPT, Perplexity, Google SGE, Gemini) and develop strategies to increase their citation share across the web. Charge monthly retainers or project fees to help brands shift from traditional SEO metrics to AI-era presence-building. Viable because most SEO agencies still report on keyword rankings while clients are losing traffic — creating a real gap for specialists who understand the new citation economy.